My Board

In very mature, high-volume and historically positioned segments, managing market share will probably help me cover the costs that will allow me to work on other types of relationships.

The idea is not to be dependent on them. Here we would manage Market Shares with the aim of protecting economies ...

Redistributing and specializing the sales network by segments can be a good first step to satisfy the omnichannel and specialization that a new B2B purchasing professional desires in their purchasing journey.

Understand very well what interaction is desired and sought by each segment and, with ...

Personalizing content FOR someone who is just starting their Customer Journey (TOFU) from someone who has been with a company for years is one of the biggest keys to providing a great B2B experience.

One of the great functions of Marketing is to ensure that the entire company incorporates the ...

Institutionalizing consists of applying a series of mechanisms and procedures linked to the way all departments of a company act and communicate, with a solid objective. This is achieved through repetition and functionality.

In an organization that prides itself on putting the customer at does ...

Some of these can be: sales visits, interactions with the web and social networks, market research, customer service, biometrics, financial reports, IoT, etc.

There is no doubt that the world of data is, in essence, very scientific and technical, but making the most of all that information depends ...

When a potential buyer decides on you, they may do so based on multiple factors, but trust will undoubtedly be essential.

When it comes to building trust, brand image certainly plays an important role at the beginning of the process, but as the sales team emerges, it changes based on people's ...

Therefore, it is not only the clients who “buy more” from me who should be eligible for my best value proposition. They may be the ones who are least willing or able to grow with us.

How can a customer buy more from me? Probably if I help him sell more.

Speaking again from my personal experience ...