One of the great functions of Marketing is to ensure that the entire company incorporates the customer into its daily operations. Working to become more and more Customer-Centric in an Industrial company is a long road.
It is very difficult for a customer to feel that they are how to get australia whatsapp number paying for an experience rather than a product if the entire supplier company does not feel that way.
Not just Marketing and Sales. Don't purchasing, logistics, customer service, quality, production interact with the customer, directly or indirectly? Does their day-to-day work not influence customer satisfaction? Of course it does.
Customer Experience tools such as the Buyer Persona or the Customer Journey Map. Customer objectives, physical interaction with customers in workshops, factory visits, fairs, etc. are key cultural aspects.