When it comes to building trust, brand image certainly plays an important role at the beginning of the process, but as the sales team emerges, it changes based on people's behavior, expectations vs. facts, etc.
If the salesperson is able to demonstrate in his conversation taiwan telegram group link that he is in control of the daily activity of the B2B client, leading him to an open discourse that empathizes with the client's problems and challenges, he will probably succeed in making his products and services be seen "in a different light" despite their price.
However, if it were the other way around and the discourse or content focused too much on the product's features or the apparent prestige of the brand, we would probably drop in positions.
This knowledge of the client's problem and day-to-day life is born with a clear strategic orientation towards some segments over others and an investment in listening and value proposition.