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Penalties and sanctions With its intensive focus on websites that support mobile design, Google began resetting its quality standards two years ago. In January 2017, this optimization was reinforced by the Google mobile pop-up penalty and now forms the basis for SEO measures related to mobile ...

Typically, you can purchase an SSL certificate from your web host, or you can purchase one for free from letsencrypt.org . There are different security levels, and not all SSL certificates are created equal. Check with your host to understand the differences and choose the one that's best for you ...

The old Google index categorized the web into "layers" that were crawled at different intervals. The top layer was updated every few weeks—unheard of in 2018. If newly created content fell into one of the lower layers, it could take significantly longer before a crawler appeared again—because in ...

Freshness Update: News FirstThe Freshness Update follows Google's assumption that people search for current developments in specific queries rather than general information on a topic.Screenshot of the SERPs for the keyword "Cologne"Age before beauty
The Freshness Update therefore favors fresh ...

What are the reasons for unnatural link building and therefore against the guidelines?
Links with a very hard anchor text (e.g. “vacation”)
Links from the footer (side-wide and in the non-visible area)
Backlinks that have been created unnaturally (e.g. commercial)
Unnaturally fast backlink ...

For example: tax.The word "Steuer" has two meanings in German: It is a steering tool, but it also refers to financial levies. Only through context can the interlocutor assign the current meaning. But what does a search engine do?

Thanks to the Hummingbird update, it also uses communication that has ...

A phantom update usually doesn't affect a specific area of ​​a website (content, links) or specific search results (local, freshness), but is often difficult to grasp and define due to the wide range of factors affected. What the updates in 2015 and 2016 have in common, however, is that the phantom ...

About entities and search intent
With the Hummingbird update, Google was already able to make significant contributions to the semantic clarity of search queries in its analysis, but with RankBrain, a system has been created that continuously learns more about search intent and thus what is being ...

During 2019, three major core updates were rolled out every three months: In March, June and September 2019, SEOs and webmasters observed changes in the SERPs.Core Update MarcHere, too—as with the Medic Update—YMYL pages were particularly targeted. However, the March Core Update should not be viewed ...

This question always brings with it the fear that your own baby will crash, rankings will plummet, and sales will dry up. After all, who sits relaxed at their desk and thinks, "The next Google update will give me a major boost. Woohoo!" Hardly anyone. Most people shiver at the thought of potentially ...