Ranking algorithm update for local search

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A phantom update usually doesn't affect a specific area of ​​a website (content, links) or specific search results (local, freshness), but is often difficult to grasp and define due to the wide range of factors affected. What the updates in 2015 and 2016 have in common, however, is that the phantom update impacted large brand sites and e-commerce sites with many categories. This included, for example, OTTO. Furthermore, the lesson from all three phantom updates was: Create good content that best satisfies search intent.

Pigeon Update: Bird's Eye View and Precision Landing

The Pigeon update debuted in July 2014. Small local businesses malaysia cell phone number list that simply lacked the resources for online marketing and SEO and would never have been able to compete in the (inter)national league were given a real opportunity with this local SEO update.

They are given preferential positioning in local search results. Review sites like YELP also received significantly better rankings in the SERPs from this point on.

Shortly before the Pigeon update, Google was still facing accusations that the search engine was giving priority to its own local results — even when users had used a Yelp-branded keyword .