For example: tax.The word "Steuer" has two meanings in German: It is a steering tool, but it also refers to financial levies. Only through context can the interlocutor assign the current meaning. But what does a search engine do?
Thanks to the Hummingbird update, it also uses communication that has already taken place: search history and documented browsing behavior. Clicks on individual search results for a keyword are also evaluated. The results are used to identify the most likely search intent. Google would likely have displayed both variants in the SERPs. This has changed: Google is fairly afghanistan cell phone number list certain that the search term "tax" is more likely to be used to search for the tax than for the tax itself, and in addition to providing a definition (Wikipedia), it also directly suggests nearby tax advisors.
Knowledge graphs
The Hummingbird update also affects the Knowledge Graph. The Knowledge Graph is the combined display of search results from different databases. For example, if the name of a famous person or a city is entered into Google Search, Google displays key data about that person or city on the results page. Users no longer have to click on a search result to access specific information. Since the Hummingbird update, comparisons are also displayed in the Knowledge Graph by comparing key data for different terms.
Voice Search
The Hummingbird update, for example, affected voice search available on Android: Users can now initiate a Google search via voice search as usual. In the subsequent query, Google establishes a relationship between the search queries, provided this seems logical. This way, users can, for example, ask where the nearest swimming pool is. If they then ask when "it" is open, Google recognizes that the question also refers to the swimming pool.