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You've assessed, nurtured, convinced, and ultimately the sales team has closed the sale. But your work is far from over. You'll continue to nurture relationships with your leads so they become your biggest brand ambassadors.

A quick and easy way to find out how active your customers are is to ask ...

Wikipedia is also a good place to do keyword research. To do this, enter your main keywords on Wikipedia and analyze the respective articles for interesting content. In the Wikipedia article on shoes, you will find keywords such as sneakers, moccasins, western boots or soles. If you click on the ...

Despite the statement, the employees of the online department spent an entire weekend conducting an explanatory dialogue and deleting discriminatory posts.

The post had a huge impact: the parties for and against a third runway also engaged in a battle that was completely different from the original ...

In contrast to the social media manager, the community manager has less to do with complete campaigns. His job is more to moderate the fan community or a forum. He is therefore between the community and the platform operator.

To do this, he not only has to know the concerns and needs of the ...

Automation creates time for creativity
Speaking of creativity: Automation doesn't take jobs away from creative minds. On the contrary: it frees up your mind so you can concentrate on developing ideas. The system automatically sends out predefined content at the right time. This gives you more time ...

Digitalization is on everyone's lips. It should no longer be a secret that it is now a key factor in the growth of companies. Several studies have already proven this. However, companies are still asking themselves to what extent this development is relevant for them and what challenges it brings ...

If a visitor watches a two-minute video on your website, you can easily determine their lead score . But if someone watches your recorded webinar, how do you rank that lead?

At first glance, a score can be determined from the registration. Other factors that count include whether the webinar was ...

Marketing automation offers companies a lot of prospects for their future. However, it is important to be realistic. Simply using marketing automation software will not automatically make an inadequate service or a poor quality product sell like hot cakes. The software is also not a panacea if you ...

Analyze your website carefully and consider what added value your website offers visitors who are interested in your products and services. If your website is only or extremely focused on your company, you are throwing away money. Only leads count and you get them by offering relevant information ...

For example, augmented reality
Real-time recording, big data analysis, machine learning or the horizontal and vertical integration of processes can all contribute to this. In other words, it is Industry 4.0 with its technological, organizational and cultural elements that enables companies to reduce ...