If a visitor watches a two-minute video on your website, you can easily determine their lead score . But if someone watches your recorded webinar, how do you rank that lead?
At first glance, a score can be determined from the registration. Other factors that count include whether the webinar was actually watched and for how long. Someone who watches the entire 45 minutes of your recorded webinar definitely deserves a few more score points than someone who drops out after a few minutes or only watches a short video.
However, if you are currently only using a scoring malta whatsapp data model that simply counts the number of registered visitors to webinars, you have a lot of room for improvement in order to make the most of your measures.
Therefore, evaluate leads based on how much they engage with your recorded webinars. To track the necessary data and synchronize it with your campaigns, an advanced video management platform is helpful. It is also important that it is linked to your marketing platform.
Recorded webinars support lead segmentation
Knowing how many of your leads have seen how many videos is an advantage for lead segmentation. In combination with recorded webinars, this works even better because the content of recorded webinars is both sustainable and high-quality.
This allows you to segment your leads in different ways based on this data. For example, you can get groups that watched 100 percent of your last live webinar or 50 percent of three or more recorded webinars.
Both groups have great potential. For example, if you have a product-focused webinar in your program, your sales staff can have more or less in-depth conversations with the leads on this basis. This is because your sales colleague can speak very differently to leads who have watched the entire webinar than to someone who left the webinar after a minute or two.