In contrast to the social media manager, the community manager has less to do with complete campaigns. His job is more to moderate the fan community or a forum. He is therefore between the community and the platform operator.
To do this, he not only has to know the concerns and needs of the community, but also the goals of the company. This enables him to communicate well and implement the planned social media strategy.
Diplomatic skills are particularly important for this task. Within a group, linguistic forms and expressions develop that the community manager must adapt to. The goal is to be recognized by the community as an equal member. Then the fans will take his engagement measures seriously and not see them as marketing.
Fan recruitment and the development of existing south africa whatsapp data contacts are also easier if the community manager is accepted within the fan community. In addition to the tasks of moderation and content management, he has to manage crises. This is demanding, as he has to weigh up whether to actively intervene or let a situation regulate itself.
Two areas – two managers
Both professional fields are relatively new. Therefore, it happens that one person takes on both tasks. This is especially fine if the community is small and not yet very active.
However, as the interaction of the fan community increases, it is advisable to separate these two areas in order to concentrate intensively on the respective tasks.
This is what a social media manager costs
According to statistics, social media or community managers are on average between 30 and 35 years old and mostly have business-related degrees. Their most common field of work is in marketing and advertising.
On average, they earn 3,000 euros gross per month , although community managers usually earn a little more. The salary depends on factors such as the place of work, the size and industry of the company, and social media expertise. It is therefore advisable for a company to define the area of responsibility precisely before negotiating a salary.