You've assessed, nurtured, convinced, and ultimately the sales team has closed the sale. But your work is far from over. You'll continue to nurture relationships with your leads so they become your biggest brand ambassadors.
A quick and easy way to find out how active your customers are is to ask about their Net Promoter Score (NPS). NPS is the global standard for measuring and tracking customer loyalty. Ask questions like:
How likely are you to venezuela whatsapp data recommend our company to a friend or colleague?
Then set up your survey to automatically trigger questions or emails based on the response. If your customers are happy, hook up a referral campaign. If they aren't so happy, let your after-sales team know. They will then try to improve your customers' experience with your business.
If you're having a hard time getting testimonials, start a survey with an open-ended question like, "What does our company do really well?" If the customer answers, ask if you can use the answer for your marketing.
Conclusion
Once you generate B2B leads and qualify them through surveys, B2B lead generation is a breeze. The key is to know enough about your prospects to market to them effectively. You also need to make sure that the information can be linked to the lead contact details. Therefore, before creating surveys, make sure that your survey platform is integrated with your marketing automation platform. This way, lead information and survey feedback are in one place. This completes the circle.
Would you like to try out a survey like the one described in the article? NetPress uses Typeform as a survey tool that is linked to our HubSpot marketing automation software. You can find a survey example here . If you have any further questions about using surveys in conjunction with marketing automation, we are happy to help. Contact us.