Automation creates time for creativity
Speaking of creativity: Automation doesn't take jobs away from creative minds. On the contrary: it frees up your mind so you can concentrate on developing ideas. The system automatically sends out predefined content at the right time. This gives you more time to produce high-quality content. Digital marketing automation helps you bring traffic to your website and convert interested parties into leads and later into buyers.
How does this lead qualification take place? We all know the famous quote from Henry Procter: "Half the money I spend on advertising is lost. The problem is, I don't know which half." Marketing automation ensures that less advertising budget is lost. Above all, the automation tools score points by showing where budget is being spent incorrectly. So that you can avoid this in the future, the status of a prospect or the performance of a campaign can be tracked in real time.
B2B systems in particular have sophisticated portugal whatsapp data lead generation and lead management mechanisms that document and evaluate the following factors:
demographics
geography
industry
Size
user behavior
website activity
responses to campaigns
The lead score shows which leads are qualified enough to be further processed by the sales team. Those who are not yet ready will continue to be provided with “stay-in-touch campaigns” and relevant content.
Germany lags behind in digital marketing automation
With so much potential for efficiency improvement, it would be expected that the online marketing world would rely on marketing automation on a large scale. Far from it: According to the largest study to date in Germany from 2016, which was carried out by the Institute for Sales and Marketing Automation IFSMA in cooperation with the B2B agency wob, the digitalization of sales and marketing for B2B companies in Germany still seems to be an impenetrable jungle. Only 29 percent of B2B companies currently use a marketing automation system. A further 28 percent are planning to introduce one in the next 12 to 24 months.