Contents:
Podcast
Video
Transcription
Podcast
Video
Transcription
What is the function of rich snippets?
Why use schema.org markup?
Which tags are worth implementing on your website?
You'll find the answers to these questions in today's episode of the SEO Podcast! Let's get started!
Rich snippets, also known as structured data or schema.org markup, are a free email lists uk way to help Google search engine crawlers understand the type of content we publish.
Of course, more precisely, it is about their use making it easier for indexing robots to analyze the website, because the way of interpreting the content available on websites and in online stores is not perfect. Despite advanced and constantly developed algorithms and indexing robots, Google crawlers are not always able to determine whether a given word on the page is the name of our company/brand or the name of our product that we sell.
Thanks to the use of tags, robots are able to analyze our website and the content published on it more quickly, and additionally, based on them, they will display further information in search results. But I will tell you more about this in the next part of this episode. Enjoy watching and listening!
What is the function of rich snippets?
The year 2011 can be called a breakthrough in the understanding of indexed data by Google search engine algorithms. This year, the schema.org project was launched by the largest Internet search engines, such as Google, Yahoo! and Bing. With a slight delay, a few months later, the Russian search engine Yandex joined the group, establishing together the standards of structured data tags, which they will jointly handle. Since then, new tags have been constantly appearing, which were adapted to a given type of content, such as content, video and audio, which are published on many websites and in many online stores, e.g. for presenting podcasts or products that are sold.