Clear values and ideals for customers encourage them to buy and not go to competitors. For example, Patagonia is a brand that promotes high-quality products with respect for the environment:
For its customers, the brand’s mission is one of the reasons they keep coming back. According to a YouGov survey , 69% of Patagonia customers said they want to know where the material used to make their favorite clothes comes from, and 67% agreed that brands should take action to preserve the environment.
Plus, these shoppers were enamored with the company's variety of high-quality products. But do you know what else made them stay?
The company's eco-friendly spirit and commitment to protecting people and wildlife!
11. Entertain your audience
Promoting products and educating customers will help retain your audience, but what else can be just as effective? Entertainment content!
comes in. Consumers love new products, secret sales, and more. But most of all, they love sharing funny content with their friends.
If you make your customers laugh, you will increase their loyalty. As a result, people will not only expect advertising materials, but also the opportunity to communicate with you on a more “personal” level.
For example, Wendy’s used a unique social media marketing strategy to increase audience loyalty. Here’s a small sample of what the brand typically posts:
12. Avoid over-promising and under-delivering
Over-promising is one of the spam phone number data mistakes in business, and when those promises are not kept, customers are left disappointed.
To establish warm relationships with your audience, it is better to promise a little less, but always deliver on time.
An honest business will create a sense of security that will encourage consumers to continue buying. The next time you promote a new product, keep this in mind to avoid falling into the trap of overpromising/underdelivering.
13. Reach out to “former clients”
Your once loyal customer has turned into a stranger who no longer “talks” to you… It’s sad, but it can happen at any time. If you find yourself in this situation, the best thing to do is contact your customer to find out what happened.
Starting these conversations can be difficult or awkward, but finding the root of the problem will give you a chance to improve your customer retention strategy. The best way to reach out is by email. Just don’t spam if the customer doesn’t want to respond.