Facebook also offers a variety of ads

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This social network divides ads into three advertising objectives : awareness , focused on raising awareness and generating interest in users about your brand, products and services you offer; consideration, which works so that people who are already interested in your business learn more about it and consider it as an option; and conversion , which encourages interested people to complete their purchase.

Within these advertising objectives we can find more specific objectives, we show you which ones they are:

Recognition
-Brand recognition : increase the vp r d email lists recognition of your business, brand or service among people.

– Reach: Show the ad to as many people as possible within your target audience.

Consideration
– Traffic: Drive Facebook users to any URL (website, blog, app, landing page).

– Interaction : getting people to interact with your post (likes, comments, shares).

- App installs : Send users to a store where they download your business’s app.

– Video views : Get your videos in front of people who are most likely to watch them.

– Lead generation : collecting data from users interested in your products or services through forms.

Its main objective is to manage and analyse interactions with customers to anticipate their needs, improve profitability, increase sales and personalise campaigns to attract new customers. Having a CRM strategy allows you to work on customer loyalty and satisfaction, which has a very positive impact on obtaining, retaining and retaining customers.