list for your website! But it doesn't end here… Set the contents of the website At this point you will have to ask yourself which of these words are worth using to develop in the content of your website. To do this you will need to think about and analyze the user's intent. What does it mean? You will have to ask yourself, word by word, what the interests are and what the user wants to achieve through that keyword that he is typing in the Google bar. By asking yourself this, you will then go to skim those words not to use because they are not that important and relevant for your website and you think that the user, even by typing them and opening your site, will not be able to solve his problem with you.
In fact, you must always keep in zimbabwe business email list mind that Google is semantic and therefore, it understands if you are talking about something not related to your site. The user in turn, if he does not find what he is looking for, will exit in a short time and this will also penalize you in the SERP because the user experience, monitored by Google, will plummet. Choosing the right content for your target audience is what makes the difference between a successful website and a poorly performing one. There are no precise rules for carrying out adequate keyword research, which is why I recommend that you delve deeper into this topic in our effective keyword research guide .
Elements to optimize site navigation Once the site architecture has been built and the content has been inserted, it is a good idea to optimize navigation. This will allow the user a better user experience, as they will slide better from one page to another and will be better oriented within the site. This way they will stay longer, will come back more willingly and, if we insert good calls to action, will convert more! So let's look at the best practices for optimizing website navigation. Breadcrumbs Literally “breadcrumbs” are the links of the path that the user takes within the website.
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