Pinterest – It’s Not Just for Women

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You’ve probably heard it a million times already, so I’ll just say it up front: Pinterest is Reddit for uk whatsapp number database women. But if your company caters to men, should you ignore this up-and-coming social network?

Every study of the gender divide in social media indicates that the Pinterest phenomenon is driven almost entirely by women. According to Mashable, a whopping 82 percent of Pinterest users are women, compared to Facebook’s slightly more even 58-42 percent female-male split.

Surfing the “Everything” portion of Pinterest is like looking at a visual representation of the American female ID. But, if you’re skipping Pinterest because of some fear of getting too deeply in touch with your feminine side, you’re missing out. I challenge you to look beyond the surface of recipes, french braid techniques and the latest manicure trends to see that there is actually a ton of relevant content that you and/or your company can offer that’ll appeal to everyone, regardless of gender.

Joining the ranks of Pinterest early on may also give you an edge in the future. According to a recent article in Business News Daily, “A new study found that just 7 percent of businesses currently use Pinterest and only 10 percent of businesses were looking to join the social network.” Why? According to the article, “Pinterest has attracted a huge following quickly, but companies may be waiting to see if its popularity will last and what the potential business uses are in order to determine if a presence there makes sense.”