Bring all participating teams into the conversation

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Some elements, such as names, symbols and even fonts, are exclusively used by FIFA . They can therefore only be used for commercial purposes by the Federation or by the official sponsors of the event. Check out the protected elements:

Emblem, slogan or official poster;
Image or official name of the mascot;
Official image of the trophy;
FIFA trademarks and logos;
Official source of the event.

The list is long and some expressions may raise doubts, such as the use of “2022”. But it is better to avoid it than to risk being notified by the courts, don’t you think? Remembering that any trademark slovenia phone number list can be notified for misuse and FIFA has the necessary tools to identify them.

Get creative during the World Cup
Taking advantage of the championship wave, which occurs every four years, is a good opportunity to stand out, but it requires creativity. Below, take a look at some tips to create Cup-focused actions and score a goal without risking offside!

Summon the colors of your National Team
Using colors is one way to get into the mood of the tournament. You can use them on the homepage of your website or app, in social media pieces, and in promotional materials. The only caveat is to observe how to include these shades in your communication without damaging the brand identity.

Putting football elements on the field
It is a time of use and abuse of visual elements such as balls, grass fields, whistles, football goals, etc. Take advantage of this to embed illustrations, photos or icons on landing pages, banners and also on social networks, but in a balanced way.

Several countries are part of the World Cup and advertising campaigns can use them to create promotions or simply decorate stores. Flags of each country or even plates with the names of the teams are good ideas for local businesses.