Why should I calculate DAU/MAU?

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DAU is an early indicator of churn. It is a metric that helps predict whether users will renew their subscriptions or not.

For example, if a user hasn't logged into their Calendar in a month, it's safe to assume they're using another tool and will likely give up.

How to increase DAU/MAU?
In addition to the various retention-based tactics discussed above, it also helps to use the product itself for this. Well-thought-out mobile notifications or personalized email communication, such as a weekly summary of activities or upcoming events, can help keep them coming back to the app regularly.

9. Customer concentration
Customer concentration is a measure of whether you have all your eggs in one basket (or just a few).

How to calculate customer concentration?
Customer concentration = % of revenue generated by the largest x % of customers

For example, if you have 10 paying customers and 2 of them contribute 90% of your revenue, your coo email list customer concentration can be expressed as:

90% of its income comes from 20% of its customers. This is a high-risk situation.

Why should I calculate customer concentration?
First, companies calculate customer concentration to understand their risks. When revenues are more widely distributed among several customers, the probability of all of them collapsing at the same time is very low.

However, if most of your revenue comes from one or two clients, your loss of clients can have a significant impact. They will also have disproportionate negotiating power over you, which is detrimental to the business's intent.

How to reduce customer concentration?
You can reduce customer concentration with two approaches.

Expand your footprint – Expand your sales efforts and add more customers to spread the risk

Onboard customers – Enter into longer-term contracts with your most valuable customers. Create stability by establishing deeper relationships and lowering the cost of switching.

10. Cash gateway