Download Now: Free Marketing Mix Templates

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Where did the marketing take place? This was a bit of a trick question, as the marketing was the entire process.

By aligning Instagram, Google, and its own website around a customer-focused initiative, the company ran a three-part marketing campaign that identified its audience, created a message for that audience, and delivered it across the industry to maximize its impact.

It’s important to know that this type of marketing campaign requires proper coordination and monitoring of multiple channels. You need to adapt your approach to each specific channel yet get them to yield the same results: to generate revenue.

This is where a unified marketing software solution can come in handy. It includes the tools necessary to monitor and manage campaigns across multiple channels — from websites to emails and online advertisements.

The 4 Ps of Marketing
In the 1960s, E Jerome McCarthy came up with the 4 Ps cayman islands whatsapp number database of marketing: Product, Price, Place, and Promotion.

Essentially, these 4 Ps explain how marketing interacts with each stage of the business.



Product
Let‘s say you come up with an idea for a product you want your business to sell. What’s next? You probably won't be successful if you just start selling it.