Is link building a ranking factor for Google?

[asikurrahmanshuvo]

Still, we cannot deny that link strategies are changing and SEO professionals must prepare for this. Let me help you with that by bringing examples, practical tips and my point of view on the subject.

Yes, but this is not an answer from Google. Despite the consensus in the SEO industry that backlinks are important, there is no documentation that explicitly states that links are a ranking factor.

The only certainty we have is that search engines do penalize spam and gray hat practices, as you can see in Google's Spam Policies .

If you want to check out other ranking factors, I recommend belize phone number list reading Google Search Fundamentals , which I already mentioned in other content here , and this article that brings a complete market study on Google ranking factors that is worth saving in your favorites.

Now that we have that out of the way, let me show you some arguments that speak to both sides of the coin. Follow me!

Why are backlinks losing relevance?
Check out this interactive infographic on Google’s algorithm update history.


Observe the evolution of the algorithm and the trajectory of link building:

With Panda, Google began penalizing link farms and showed the world how spammy was a bad practice for online content.
Despite this, the market continued to try to circumvent search engine technology until Penguin figured out what low-quality links were and curtailed the practice of link buying.
To the point where links weren't even appearing as a priority in recent updates.
In other words, Google no longer talks about backlinks!

History shows us that the focus should be on good content and good content should be produced for people . And then you are generating enough reason to generate backlinks organically.