Information about the target audience

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Use Them Read more The authors of the book “Marketing Metrics” are confident that the probability of convincing a person who has already placed an order in your store to make a purchase is 60–70% versus 5–20% when it comes to attracting new users. This means that it makes sense to pay more attention to existing customers. They already have a positive experience interacting with your site, so it is easier and cheaper to persuade such buyers to order again.

When upselling in personalized ads, you can gambling data russia a related product that will successfully complement the previously purchased one. It is better to emphasize that using the product together with the added one will make it more functional, durable or convenient. For example, show banners with descaling products or coffee beans to the owner of a coffee machine. To encourage repeat sales, draw customers' attention to products from other categories or remind them to repeat their purchase if this is appropriate for your niche.

Of course, it would be strange to offer the same refrigerator that was recently purchased, but you can show an ad with another item from the category of household appliances. Setting up dynamic retargeting in Google Ads Let's look at the steps to use this effective tool to convince potential buyers in Google Ads. Audience selection First, we activate the remarketing and reporting option in the analytics system, and also link the account to the advertising account.