10 Easy Ways to Draw an Email Marketing Crowd

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Watching a juicy, engrossing, scary or action-packed movie with your BFF, tub of buttered popcorn in hand, is a first-rate way to spend a Saturday. And it’s every email marketer’s dream to create emails that are also just as engaging, keeping their readers eyes glued to the screen. While turning an email into a blockbuster might be a stretch, drawing an engaged audience is not. Here are 10 easy tips for growing your email list and maintaining loyal subscribers:

1. Have Accessible Opt-In Forms

Offer easy-to-find opt-ins form on your website, blog, and social media sites. The more places there are to sign up, the more hits you’ll get. And keep in mind that the shorter you keep your form, (say, to just an email and first name) the more likely people will be to sign-up. You can always collect additional info later.

2. Offer a Guide, Webinar or eBook

Want more opt-ins? Offer something free like an eBook or a webinar. Weekly or monthly tips shared australia whatsapp number database from your blog are also valuable pieces of knowledge to share. On your opt-in form page, let your readers know how often you’ll mail and what to expect in the email. Here are two samples of inviting opt-in forms:



3. Offer Referral Incentives

Just like a good movie, a good email is worth telling your friends about. To get people talking and sharing, offer a discount, a refer-a-friend program, and/or something for free when they refer your products or services to their friends. For example, if you’re an ice skating rink, you might give a free lesson to anyone whose friend signs up for a one-month skating class. Any deal that would encourage the email to be forwarded on is to your advantage. ModCloth, the trendy online retailer, does and excellent job with their refer-a-friend program. Here’s an example of an email including their referral plus benefits:



4. Partner up

A collaborative way to reach more people is by partnering up and swapping email space with other businesses. If you have a similar customer base, but your products or services don’t compete, use this as a perfect opportunity to get your business in front of a new audience. Ask them to include a link to your opt-in in their newsletter, or to include some of your own content, in exchange for the same.