1. Assess your content and goals.

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2. Risk of Dropped Rankings
Any time you edit already-published content, you run the risk of dropping in rankings as search engines re-analyze your content.

If a piece of content is a top traffic driver for you, proceed with caution.

Figure out which keywords you want to protect and keep those keywords in headers and body copy. Consider what you can add rather than replace in your content, like new examples and sections.


Content Marketing Planning Templates
Plan your content strategically with these handy templates.

Editorial Calendar Template
Buyer Persona Templates
SWOT Analysis Templates
SMART Goal Template
Download the Templates
Learn more
How to Optimize Content
Now, let’s get to the good part — optimizing content.

Before I start, I’ve learned that there are two argentina whatsapp number database halves to content optimization: process and tactics. The steps I will go into here are tactics, but it’s equally important to build a structure and repeatable process for optimization.

First, assemble your team. On a small content team, a marketing manager may complete every step in this process. Others may use a team of two to five contributors.