1. What is an editorial calendar?
As the famous ad said , “power without control is useless .” Why spend 2 hours a week publishing a 1000-word article on Big Data if you haven’t even spent 5 minutes thinking about what its objective is? An editorial calendar is a powerful tool for planning and organizing a company’s content and network strategy. Its advantages are endless and it can help you set specific goals event planner email database list month by month. It is the first stone in your content marketing strategy , since the time you spend on its development can completely change the impact and reach of your words. With it, your company’s voice will surely be heard. When starting to work on your editorial calendar, you need to follow a series of steps . The more thorough you are in this regard, the better.
editorial calendar
2. What content to include in your calendar?
You can intuit what content the sector demands, but you need to distinguish with greater certainty what works from what doesn't. You have to spend some time looking at what portals or magazines specialized in your technology are sharing, to think about how you would approach your editorial calendar . To make this task easier, you can use a content aggregator. Here are 2 options:
Feedly : This tool allows you to include and classify sources by topic. This way, you can see, like a “virtual newspaper”, all the publications from your reference media.
Linkedin Pulse : Thanks to this social platform you will be able to know what your professional circles are talking about.
By now you've got some ideas for new content, but before you close them, think about whether your audience might actually like them. Check out the social bookmarks of the articles you reference. Are there a lot of comments? Are they shared a lot on social media? There are two tools that can help you here:
BuzzSumo : Enter a keyword or the URL of a reference domain and you will find out the impact of its content on social networks .
SocialCrawlytics : This tool also performs a complete audit of a web domain, to indicate how many times it is shared on social networks.
Using these tools will help you get your next editorial calendar right!