A comprehensive guide to effectively define, launch, scale, and monitor your brand.

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Is it clear what our brand offers? Is the branding consistent? How does it compare to similar indoor cycling studios? What is something about our branding that either drew them in or made them reconsider joining our studio?

With these answers in mind, I can conduct my rebrand strategically, adding new messaging that aligns with my audience. As a plus, this also helps my current customers feel valued since their thoughts will be taken into consideration.


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7. Plan a successful launch.
The rebrand will only be successful and meaningful if people algeria whatsapp number database actually know it’s happening. Therefore, I know that I can’t simply change the colors, fonts, and logo on our Psyched 2 Cyc website, app, and social media. I need to communicate what the rebrand means and let people know we’ve made intentional growth.

First, I plan to run a marketing campaign involving digital display banners, print ads, and a short promo that can run on TV and social media.

I will also organize a press release to announce the launch of our rebrand that will sit on our website and social channels. This allows me to share exactly why Psyched 2 Cyc needed a rebrand and what it means for our future.

This will be the perfect way for us to reset and remain consistent and on-brand in all marketing efforts moving forward.