4. Graphics and Images

[hoxesi8100@]

Your logo doesn’t just appear in ads or on your website; it may be on physical products you sell, in emails from salespeople, or on billboards along the highway.

Many brands have a logomark (like the three examples above) as well as a wordmark, which includes the brand name. HubSpot, Spotify, and Transport for London all use elements of their logomark within their wordmark:

Brand Wordmarks and Logomarks, with examples of each from HubSpot, Spotify, and Transport for London.

Image Source

Pro tip: If you need help creating your logo, check bahamas phone number material out our free logo maker and our video on creating logos:

Your visual identity should be consistent and cohesive with the rest of your brand elements. There are different ways to accomplish this — for instance, if you have an Instagram account, using the same filters on all your images will give your brand an immediate sense of harmony.

Burger King’s style guide is one of my favorites because it’s so effective at precisely defining BK’s values and interpreting those verbally and visually.

The Burger King style guide lists its four design principles as “mouthwatering, big & bold, playfully irrelevant, and proudly true.” The style guide interprets “big & bold” with clear, actionable instructions: “We play with scale using macro photography and a focus on details. Colors are unapologetically full and rich.”

Screencap of a page from Burger King’s brand style guide featuring a close-up of a sandwich against a bright orange background. “Big & Bold. Confident and direct; we play with scale using macro photography and a focus on details. Colors are unapologetically full and rich.”