The challenge of omnichannel attribution

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Abdur14
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Joined: Thu Jan 02, 2025 6:49 am

The challenge of omnichannel attribution

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"We can't want to see everything, because we won't know anything ." With this phrase, Juan highlighted the importance of controlling both the information to be included in a dashboard and its visual presentation so that it really becomes a useful tool for monitoring and decision-making.


For this, Data Studio is presented as the ideal option, due to its universality, being within the Google ecosystem, its interactivity and because it has a large community of developers who create templates and connectors (there are already more than 350) that improve the performance of the tool and complement the resources that Google offers as a germany business email database base, which allow, for example, comparing the results offered by attribution models such as Last Click and First Click. Juan also highlighted the ease of use, since it does not require programming knowledge thanks to its drag & drop model.

Juan stressed the importance of knowing what to use this tool for: “Data Studio is not going to offer you new data, but it will give you a better understanding of what you already have.”

The second round table of the day, in which we talk about the challenge of omnichannel today and the challenges of the future with cases such as that of MariPaz Villalobos , Traffic Manager of IskayPet (Tiendanimal, Kiwoko); Juan Garrido, Director of eCommerce, Customer Service and Technical Service at Game; and Marinella Anglano , professor of digital marketing at LaSalle and with experience in companies in the restaurant sector.
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