You've probably heard that Google ranks search results based on about 200 ranking factors. This figure first appeared sometime in 2009, when Matt Cutts mentioned that there were "more than 200 variables" in Google's algorithm. On the September 24, 2021, SEO Office Hours broadcast, John Mueller said that Google is dropping this number because it is "quite misleading," in the sense that it is difficult to determine the number of ranking signals Google uses. Ranking factors cannot simply be ranked by importance in an imaginary list in a spreadsheet.
Important factors in SEO - links
Google Patent: Scoring Site Quality (2015)
German online marketing expert Olaf Kopp has long been dedicated to making Google patent data accessible and popularizing it for SEO. I was recently intrigued by his information about a 2015 patent called Scoring Site Quality. This patent emphasizes the importance of accurately assessing the quality of websites to improve the relevance sudan email list and usefulness of search results. This includes methods that evaluate the quality of pages based on user interactions, such as the length of visits to resources on the website, independent of the specific queries entered by users.
Length of Visit to the Site : The basic signal is the collection of data on the length of time spent on the site resources: the time that elapses from the moment a user clicks on a search result until the moment they return to the search results page.
Types of user interactions : The patent takes into account different types of interactions, such as clicking on search results, which can initiate a visit to a resource.
Adjustments based on source type : The system can adjust the rating based on the source type (e.g. video, image, text) and take into account how users interact with different types of content, for example, video content can be expected to have a longer visit time than an image.