For a deeper dive into this topic, see our guide to web accessibility.

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Escobedo shares a few easy accessibility tips, including:

Adding alt text for all non-decorative images.
Using descriptive link text.
Using visual cues like underlines for links.
Enabling focus states.
Not hiding information or functionality in hover states or in images without alt text or descriptions.
Using form field labels.

7. Conventionality
A big challenge in web design is balancing originality with your expectations. Most of us are expert internet users, and there are specific conventions we’ve grown accustomed to over time. Such conventions include:

Placing the main navigation at the top (or left side) of a page.
Placing a logo at the top left (or center) of a page.
Making the logo clickable, so it always brings a visitor back to the homepage.
Having links and buttons that change color/appearance when you hover over them.
Using a shopping cart icon on an ecommerce denmark phone number material site. The icon also has a number badge signifying the number of items in the cart.
Ensuring image sliders have buttons users can click to manually rotate slides.
While some might opt to throw these out the window for the sake of uniqueness, this is a mistake. There’s still plenty of room for creativity within the constraints of web conventionality.

Let’s briefly consider another field of design: architecture. Building codes ensure people can safely use spaces. Architects don’t ignore these rules because they ensure safety and comfort. No matter how impressive a building looks, if the stairs are uneven or you can’t exit during a fire, you'd rather stay outside.

In the same way, you can craft a memorable experience while meeting user expectations. If you violate what users anticipate, they may feel uncomfortable or even frustrated with your site.


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