Advantages of registering your store on a marketplace

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Do you want to continue selling without having to rely on a physical space? Investing in online sales environments is a great way to free yourself from geographical and commercial space restrictions. Therefore, learning how to register on a marketplace is an excellent way to take advantage of an audience that is qualified to buy and trusts certain digital leaders.

Throughout this post, we will help you better understand the concept of a marketplace, the advantages of being present on this type of platform, and how to advertise your products on this type of market. This way, you will discover how to take advantage of one of the main trends for small and medium-sized businesses. Come read!

What is a marketplace?
A marketplace is a virtual shopping mall that brings together malaysia mobile phone number several stores from a wide range of segments. Customers can find products from all categories and prices here. To make it easier to understand, some examples of marketplaces are: Magalu, Americanas and Submarino. As a business owner, all you need to do is create an online storefront, list your products and start selling!

With the changes caused by the pandemic, the migration to online is an increasingly present reality for retailers. After all, it is in the digital world that consumers are currently in high demand! Furthermore, according to Época Magazine , 95% of Brazilians who buy online use marketplaces to do so.

These environments connect companies that need to continue selling and customers who want to consume now. Just like a physical shopping mall, the marketplace offers several advantages for the retailer.

How does the marketplace work?
This market involves three agents in its operations: the marketplace owners, the store owners, and the consumers. For the page owners, it is important to have a wide range of store owners to serve their customers, while for store owners, this environment allows them to access an audience that is ready to make purchases.

After choosing which marketplace best suits your products, it's time to register the products in your store. As soon as sales start to appear, you will be paid a commission on the sales or a fixed monthly fee.

Typically, each marketplace has its own rules regarding the amount charged and also regarding the transfer of sales. Therefore, receipt of sales may occur within a few business days, a few times a month or even on certain pre-determined dates.

What are the advantages of a marketplace for business?
There are several advantages to using a marketplace to make your sales. Obviously, you need to choose a good platform with the necessary visibility to boost your business. This way, you can optimize your results and make a significant profit. Check out more benefits of advertising on the marketplace below!

1. Increase your visibility

With your storefront on a marketplace, you can reach a much larger number of people. In terms of reach, the traffic on this platform is much greater than that of a physical store or your own website. Just to give you an idea, the number of visits to marketplaces is in the millions and this can bring much greater visibility to your store.

Furthermore, the platform can generate a link that takes any customer directly to your brand's page, which is more economical than opening a physical store or website and investing in advertising.

2. Make more sales

Because of the high reach and visibility they offer to companies, virtual shopping malls are very effective in converting sales. With them, you can run promotions and set up your storefront however you want, managing your profile in the same way you would manage your physical store.

In the current times, ensuring sales becomes even more important due to the uncertainty about the future. Furthermore, creating the habit of selling online becomes an important competitive advantage because consumers will increasingly seek to make their purchases online.

3. Incur a low initial investment

Unlike a physical store, with the marketplace you open a new point of sale without investing anything, until you sell, or with a much smaller investment than rent, for example.

In the first case, the amount you pay has to do with the commission model of these platforms, and it is only charged after the sale of a product. The best thing is that, in the case of some virtual shopping malls, there is no membership fee or monthly fee.

Furthermore, the marketplace itself is responsible for all logistics and operations. Once your business is registered on the platform, you are only responsible for shipping and customer service. Therefore, take care of this aspect to ensure a complete experience for your customer .

4. Use an additional channel

It is not necessary to use only the marketplace in your sales strategies. You can combine it with other channels. For example, if your business already has its own website, you do not need to stop selling through it.

The idea of ​​using this new medium is to increase your reach and take advantage of the traffic that large institutions receive. In addition, it can be used in conjunction with social networks and all the ways in which you normally make sales.

Therefore, be sure to invest in a quality marketplace to take advantage of all the traffic it generates, but also continue offering your products on your traditional channels.

5. Easy to start selling

Many people may think that selling on a marketplace will be a lot of work and that, given the time it takes to get started, it may not be worth it. However, this sales method is easy to start.

In addition to the low cost, it is possible to start selling with a small structure and with a few simple steps to register your products and guarantee more revenue for your organization.

6. Improved data

Nowadays, having a good database allows you to personalize offers to customers and improve their experience, gaining their trust and loyalty in your store.

When offering your products on the marketplace, this can be even easier. This is because many companies use a policy that helps partners with data and information about sales and performance achieved on the platform.

This way, you can improve your performance and ensure even more impressive results by selling through this channel. In addition, it can help you plan promotions, set better pricing and have a good action plan to increase your conversion rate.

7. Diversify your audience

Having a diverse audience is important to keep your sales performance at a good level. By offering your products only on your website , you only reach your website visitors.

When you choose to register your products on the marketplace, you will be diversifying your audience and, possibly, reaching people who were previously unfamiliar with you.

This way, your customer base tends to grow in line with your results. However, it is worth ensuring good support for consumers who contact you through the marketplace, having a good description of your offers and taking care when registering your items.