Outline your company's marketing strategy in one simple, coherent plan.

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“The benefits are numerous — higher employee satisfaction and retention, a stronger employer brand that attracts top talent, and a workforce that's truly invested in our success as a company.”

He continues, “At the end of the day, our people are our greatest asset, and an internal marketing strategy that makes them feel valued and part of something bigger pays dividends.”

You’re creating greater brand alignment.
For Remy Smidt, brand strategist at Fazer, one colombia phone number material of the biggest benefits of internal marketing is alignment from top to bottom.

“If you walked into NASA during the ’60s and asked what they were up to and why they were there, everyone would say, ‘to put a man on the moon,’” says Smidt.

The bottom line is that everyone knows what the business is working toward, is engaged and excited about the mission, and understands their part in making it happen. That’s the result of good internal marketing.


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Internal Marketing Strategies
I also talked to the experts to tease out a few internal marketing strategies that they use at their own companies. Here are five of my favorites.