By Alba Chaves
Project Manager at Marketing4ecommerce
TEvery month, more than 2 billion users – or almost a third of all Internet users – log into YouTube through their accounts and watch more than a billion hours of video every day, generating billions of views.
This data makes Google's video platform the perfect window to showcase your company's content to hundreds of potential customers. Video campaigns are an ideal option to enhance, improve and strengthen your business's brand image .
The team at SNS Markerting , an SEO and online marketing agency, has prepared these 5 tips to help you in your first contact with YouTube Ads. So grab a pen and paper and read the following tips carefully.
5 tips for creating your first YouTube Ads campaign
1. Create a video that captures users' attention in a short time
One of the most common mistakes when creating cayman islands business email database campaigns on YouTube is using videos that are too long and have no commercial hook.
It should be noted that the video must be an advertisement in itself, so it must meet the requirements of any advertising format. It must be attractive, have a clear message , highlight the main characteristics of the product or service, be credible and stand out from the competition.
You must be aware that, as with traditional media such as television or radio, it is not the user who chooses to see your advertisement (as is the case with Google search campaigns, for example). On the contrary, it is we as advertisers who interfere with the user's navigation to send them our message. For this reason, we must ensure that the advertisement is long enough to describe the product or service, but not so long that it gives the user the option to skip it.
We recommend that the length of the video used as an advertisement be rather short, in no case exceeding 30 seconds, although we recommend that it preferably be less than 15 seconds .