Why is this great digital content?

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It shares important company information that shows credibility.
It’s ungated, showing they genuinely just care about being transparent not getting leads.
It doubles down on their company values and those important to their target audience.
6. Il Makiage: Power Match [Quiz]
I can’t tell you how many times I’ve written about this piece of digital content, but hey, it deserves the praise.

banner promoting il makiage’s power match shade finder quiz

Makeup brand Il Makiage’s Power Match is a brilliant online quiz that promises to find users their ideal foundation shade through only a series of multiple-choice questions.

example of a question from il makiage’s shade match quiz.

After it identifies your shade, you can buy it directly from the site. They’re so confident in the results that they even let you try the product for 14 days before you have to pay for it.

It has since inspired many copycats, including Maybelline’s Fit Me Routine Finder.


It’s interactive and engaging.
It gives users/customers a customized experience on the website.
It makes the buying process easier for new customers.
It’s almost gameified the experience of buying from bolivia phone number material them, sparking a trend of customers sharing their results on social media. (UGC win!)
7. Google: The Year in Search [Video, Report, & Tool]
Google’s “The Year in Search” is one piece of content I look forward to every year.


It’s an in-depth look at the top Google searches of the previous year, including the most searched questions, the most captivating moments, and the most inspiring people based on search queries.

The campaign involves several different pieces of digital content, such as: