It improves the user experience

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Well, it’s all about the quality of the leads generated.

Look at it from the point of view of the customer. If you run a search for something and get a load of fairly generic results, you’re likely to scroll and click around for a while until you find something that fits your needs.

But if one of the results gives you exactly what you’re looking for, is precisely tailored to your needs, and speaks in language that appeals to you, the search is over. You’ll click straight onto that site and, if it fulfills the promise of the search snippet, you’re likely to convert there and then.

Segmented SEO delivers the latter kind of lead. It speaks directly to each of your audience segments, which ultimately brings greater engagement and a higher conversion rate.


Segmented SEO ultimately gives your users a better experience too. Search belize cell phone number database engine optimization is, in principle, about making your website and content more visible to potential leads and customers. In the process, however, you tend to end up personalizing your marketing in ways that both generate leads and improve the general user experience.

Say, for example, that you’re optimizing your pages for an older demographic. Your keyword research will likely reveal that they prefer more straightforward search terms, perhaps choose full sentences rather than individual keywords, and rarely use slang. They may also be more likely to use voice search or to require web content to be read out to them by a device.

These are useful insights that you can use to not only craft highly optimized content that brings in leads but also to make your website and content more accessible to your target users. In the above example, you could alter the language featured on your pages to be more comprehensible for an older audience, and make sure that all text can be read clearly by a device like Alexa or Google Home.

It boosts ROI
By bringing in high-quality leads to a website/page that’s perfectly optimized for their needs, you can vastly improve your conversion rate as well.

Segmented SEO is a cost-effective way of improving both the quality and quantity of leads. It also ensures that they stay on your pages longer, bounce less, convert more, and stay loyal to your brand. All of this means a big boost for your profit margins.

Something as simple as rewriting a web page can make a huge difference to your conversion rates, making good SEO one of the biggest ROI wins out there.

How to do market segmentation and SaaS SEO
Here’s how to go about building a well-crafted, tightly-segmented SEO campaign for your SaaS business.

Create well-defined customer personas
It’s often helpful to build customer personas for segmentation and SEO. This is a facsimile of a customer that can be used for marketing, search engine optimization, and customer relations.

Here’s an example of a typical customer persona. ‘Naomi’ does not exist, but she has attributes that are similar to a sizable segment of your customers and potential customers.

Creating personas like Naomi helps you group consumers into identifiable segments based on characteristics they have in common. This is a huge help when it comes to crafting an SEO content strategy for different demographics.