Research firm Forrester recently concluded that the question of whether or not someone has a social media account is becoming less and less important. It is about what people do on social media. The number of users on social media channels continues to grow and companies increasingly see the need for social business with them a new problem: irrelevance. How do you solve that?
A while ago I had an appointment at a hotel with a nightlife venue. Their Facebook pakistan mobile phone number list page contains both hotel visitors and visitors to the nightlife venue. That makes for a very mixed group. “ And when we share a performance by a young, hip singer in our nightlife venue on our page, the 50-plussers don’t like it at all”, they said. The 50-plussers find it irrelevant information. The risk of unlikeability increases for this group. “If only there was a solution for that”.
Segmentation
Drum roll, drum roll… the solution is here! And it’s not even new, because it’s been around since time immemorial: segmentation. Segmenting people and groups becomes more important as the number of friends, fans and followers increases. It can be done in different ways. Each social network has its own methodology for this.