And it seems that the campaign has achieved its goal, as Citroën has received many positive interactions regarding its deployment, as we can see in this video published by the brand's profile for Spain on Twitter.
the company is emphatic: "Very positive, it has generated more than 1,000 comments between dark posts and organic ones. And an attempt has been made to respond to all of them, including negative belize business email database comments, which have also been responded to with humour, in the same tone as the campaign, which has also been very well received.
This is precisely where the idea of creating the piece published on July 12 came from: most users had rated the CM's responses very favorably and that's why we decided to create the piece. The spirit of the response was the same as that of the campaign: to laugh at our defects, creating a wave of sympathy towards the model and the brand.
Citroën has always been a daring, bold, optimistic, friendly, relaxed, different and very feel-good brand. And with this positioning, humour fits perfectly, especially for the Ami.