You'd think that no one in their right mind would release such a business-critical recipe. It's like we finally know all the ingredients in Coca-Cola.
However, Chiplote released its guacamole recipe to the world.
What good reasons would they have? I can think of a few:
A buzz or noise that they could hardly buy.
Tremendous visibility for the brand.
Position buy belarus whatsapp number database Chiplote against the competition.
Get new customers willing to try Chiplote food.
However, those of us who do business are always pursuing clearer, more objective results than those mentioned above.
Chiplote increased its sales by 17.3%.
Well, Chiplote increased its sales by 17.3%.
I can only say that this is a small-great example of how Content Marketing also works for B2C companies such as those in the food and beverage sector.