We can close 2013 and start a fresh new year: 2014! The budgets are filled again, the annual plans are closed and new plans are being made or are even in full swing. Whatever 2014 will mean for you and/or your company; I wish you all the best.
That being said, I would like to share with you some hooks that I have seen around New Year's Eve. I want to do it a little differently this time than usual. I will not only share my opinion with you, I am also curious about what you think are the best hooks!
It's simple: I picked a few categories of which I always put two different brands against each other. The first category is clothing, for example, here you see the brands G-Star and Diesel next to each other with a New Year's tie-in. They both have a different letter A & B. At the bottom, in the comments, you can place your code (combination of the letters, for example ABBAA). If you want an explanation of the IPM, you can find it here .
Category 1. Clothing
In this category you see Diesel and the Dutch G-Star Raw. Both brands come with a New Year's wish in a reasonably stylish and sleek design.
A: Diesel
IPM = 2.11 (3.6M fans)
Clothing_diesel
B: G-Star Raw
IPM = 1.16 (1.8M fans)
clothing_gstar
Personally, I think Diesel's joke is very good. This refers to their slogan: 'for succesfull living'. I think G-Star Raw is good at putting their own style down. Of course, putting your own products in the spotlight is not bad either.
Category 2. Radio
Two different radio stations, namely Q-Music and Radio 538. Both commercial stations, so big competitors of each other. I'm curious what you like best.
A: Q-music
IPM = 4.9 (250K fans)
radio_qmusic
B: Radio 538
IPM = 15.5 (172K fans)
Radio_538
I think the post by Q-music is very strong, because they pick up on some italy mobile phone number list thing that always happens on New Year's Eve, namely: the loss of the telephone connection. The post by Radio538 is a bit more personal and puts you in the party mood, also not bad during New Year's Eve. The man in the picture is one of the DJs by the way.
Category 3. SupermarketsIf it's not war, they'll take over each other. But how does she do it on Facebook? Which of the following hooks do you think is the best?
A: Albert-Heijn
IPM = 6.9 (211K fans)
Supermarket_AH
B: Jumbo
IPM = 6.1 (151K fans)
supermarket_jumbo