Surely before companies like IKEA became popular, no one in the furniture business would ever consider saying to their customers: “Hey, here are the parts, you can assemble your own bed.” We have to think of our business that way because it makes it more agile and less expensive. This change allows us to sell to 30 instead of 10 customers at the same time.
With this approach, we won't have our sales team busy and the client will be able to resolve their doubts on the fly and be our client. We can buy bahamas whatsapp number database have them try us out for €50/month and gradually move them (with automation and marketing tools ) to upgrade to €800/month, instead of having people behind them.
This is a decision you are going to have to make in the short term, because you need to sell while simplifying the product. Explaining the product also means giving the customer the ability to serve themselves . Go at their own pace. Read at night about the benefits of our product or the differences with other similar products. We allow you to answer their questions without having to send salespeople to their offices .
Explaining the product cannot be done in any other more efficient way than through content . Content Marketing allows us to align the phases of the sales cycle and the questions that the client has in them, with the material that we prepare, so that we know how to respond in each phase to the doubts that the client has.
Implementing Content Marketing is easy and can be done with internal resources or through content generation experts .