"Currently, transitions to third-party sites from Mail.

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Ru search make up 0.1% of all transitions. In other words, the search bar on Mail.ru is mainly used for searching within the VK ecosystem, and for searching for everything else, users resort to the services of Yandex and Google," noted FG Finam analyst Leonid Delitsyn.
Negotiations on VK (former Mail.ru Group) abandoning its own search were held earlier, before the beginning of the 2020s, but in November 2020, Mail.ru Group (now VK) abandoned Yandex search and its placement in its advertising network. The press service of Mail.ru Group then said that the holding decided to focus on monetizing its resources through its own advertising tools.

According to Delitsyn, these changes are most likely part of the agreements uk whatsapp number list between VK and Yandex.

“The impact of the new “Yandex Search” label in the Mail.ru search bar will probably be less significant than previous changes in the search provider,” the expert believes.
An analyst at FG Finam recalled that all large companies that had their own search engines went through the process of abandoning their own search engines, with the exception of Google, Baidu, Microsoft and Yandex, which retained theirs.

"In order to support a competitive search engine for the mass user, you need, among other things, a server park of several million units - if you work on the global market, and several hundred thousand servers - if you work only in Russia. Without this, you will no longer be able to provide the level of comfort (relevance of answers, completeness of the database, response speed, speed of crawling sites, convenience of tips) that a modern user is accustomed to," says Delitsyn. "Entering the search market is more expensive than building a metallurgical plant or any other traditional enterprise. Google spends tens of billions of dollars a year just on updating server capacity. Moreover, it assembles servers on its own and increases the energy efficiency of data centers with the help of Deep Mind. Even in this area, it is very difficult to compete with such giants."
He noted that there is a big hunt on the market for talented specialists who are needed to solve new problems that developers have never encountered before. And therefore, about $20 billion a year is spent on paying salaries to all highly qualified specialists, of whom there are 187 thousand people at Google. And Mail.ru will be able to save significantly by using search as a service of a third-party provider.