“Even if you have the best product in the world, if you don’t identify the people who are likely to be interested in it and demonstrate what makes it special, you won’t last long in business.”
Differentiate yourself from the competition or die!
If you stand out from the crowd, you go unnoticed. And your time has come.
Roy Osing – Canadian author
Mr. Osing urges entrepreneurs to find “a compelling sri lanka email list reason that shows customers why they should do business with your company and no one else” and, in particular, to write a statement that describes what only you can do – for example: “Our company is the only one in this city/country/world that offers (so-and-so).”
The small company that produces beer and competes with industry giants such as Heniken or Busweiser has managed to find a point of differentiation, in its communication it uses the expression our malt is toasted .
Now all beers are made with a branded roasting process, no one says it and only beer enthusiasts know it. This communication message has helped the company speak directly to its niche market beer lovers.