Segment Stacking Analytics

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Jahangir147
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Joined: Tue Jan 07, 2025 6:04 am

Segment Stacking Analytics

Post by Jahangir147 »

Much quicker than saving the segment, reloading the report, and seeing ’no data’.

Also of note is that while the concept of ‘visit’ and ‘visitor’ containers remain, the ‘pageview’ container has been replaced with a ‘hit’ container (how very 90’s). Personally I would have preferred this be called an ‘instance’ rather than a ‘hit’, but I understand the reality that many people still (incorrectly) consider a page view to be equivalent to a hit, so realise this terminology is likely to have been designed to help those people.

As part of this release Adobe have updated their online help with a segment transition guide at http://microsite.omniture.com/t2/help/e ... ition.html that covers the finer elements of creating and managing your segments.

Segment stacking
Not only can you more easily create segments now, but you can stack them!!! Yes, you can now add multiple segments to a single report without having to create a new segment that merges the attributes of two existing segments:


Segment Stacking Analytics

In addition, you can take two or more pre-existing segments and join them senegal email list 60000 contact leads together using an and/or statement to create a new segment, such as interacted with a tool on your site, then purchased in that visit.

If you regularly use pre-built segments like Paid Search and Purchasers, these now exist as building blocks which you can use to either build a new segment, or join it with other native segments – something you’ve not been able to do before. This is especially useful if you want to use the predefined “Paid Search” segment that works off the built-in paid search detection rules.

I’ll post again shortly on the new functionality I’ve not covered today, including how Target and Analytics now work together. In the meantime, I’d love to know your thoughts on this spring release.
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