We send 3-5 emails over 3-7 days and make sure to mention the fact that they have purchased the product or have tried it. And once we've shown a customer the value of purchasing one of our higher-tier products, we want them to start evangelizing about how well that product works for them. We're fortunate to have products that double our customers' business, easily moving them through the "defensive stage" and into the "Consumer Decision Journey." At these stages, you will offer your clients: Affiliate offers Joint proposals Referral programs Loyalty programs 3 Types of Emails There are 3 types of emails that we can use.
This classification allows you to categorize every email you chinese malaysia data have ever sent. The first is transactional emails. These are typically sent by your customer service team and cover: Invoices Receipts Login credentials Billing Notifications Cancellation requests Etc. While transactional emails tend to be very dry, there is no reason to keep them that way. You can brand these emails to suit your business, congratulating customers on their purchase in the best way that fits your branding choices.
Weekly newsletters Contents of emails Product updates Anything designed to develop your relationship with your subscribers Relational emails are a great way to remind your subscribers and customers how amazing you are by providing free services. The third type of emails are advertising emails: Drive immediate sales and qualified leads to your sales team. Often written by your figurative leader or whoever it is. For example, our promotional emails are written from Vladimir and even sent from him, although we have our copywriters doing the actual writing (he's a seriously busy man).