Image Optimization Guide: How to Optimize Images for Search

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Search engine optimization (SEO) is critical to driving traffic to your ecommerce site, and one of the easiest ways to improve it is to optimize the visibility of your site's images in search engines.

What is Image Search Engine Optimization?
Image optimization is the process of optimizing images on a thailand b2b leads website so that search engines can find them more easily. This helps web pages rank higher in search results and increase traffic.

You can achieve this goal in a number of ways: Use unique and high-quality images, write descriptive and clear image file names, add SEO keywords to the alt text for your images, and compress and resize images to improve site speed.


Image Optimization Recommendations
It takes a lot of effort for a search engine to understand a web page. The better you can help it evaluate and approve the quality of the page, the more likely it is to appear at the top of search results.

Here are some tips for image SEO optimization:

Place quality images on every page
Today's shoppers expect to see multiple images of a product. These may include images of the product from different angles, on different backgrounds, and in active use.

You don't necessarily need a professional photo shoot for this. You can take well-lit photos with your phone and use AI-powered software that can change the background and place the product in new contexts.

Use simple file names
When saving images with a file name, remember that a search engine is a machine that needs clear instructions. And a file name that a computer automatically generates, such as “IMG_554509405940.jpg,” doesn’t tell that machine anything. Instead, optimize your image file names by writing simple descriptive information. Use hyphens, not underscores, between words. The file name extension—the part at the end, such as .jpg—should match the image file type.

Create a sitemap with an image and use structured data
Structured data and image sitemaps are powerful tools for improving image SEO. By providing search engines with clear and organized information about your image files, you can improve their visibility in search results.

An image sitemap helps search engines find and index your images efficiently, ensuring they are included in relevant search queries. Structured data is machine-readable code that provides search engines with specific information about your images, such as their content, context, and licensing information.

These tools help search engines determine whether images match user queries, which leads to higher rankings and more organic traffic.

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Use high resolution photos
Make sure the images are high resolution, which means the image is clear. The size of the image depends on the aspect ratio of where it is placed on your site, so there is no exact formula, but experts generally recommend an image width of about 1200 pixels.

Optimize loading time by resizing
Since image resolution is so important, why not upload the largest image possible? Unfortunately, it’s not that easy. Uploading huge photos often takes a long time, and it’s a huge inconvenience for your customers. That’s why it’s so important to optimize your images.

As a general rule, image files should be no larger than 100 kilobytes, and many experts recommend no larger than 70 kilobytes. You can resize images using a website building platform or one of the many online image optimization tools.

Consider different screen sizes
Optimizing images for different screen sizes and devices is critical to the user experience. Use responsive images to ensure that images load quickly and display correctly on a variety of devices, from smartphones to desktop computers.

Use alt text
Alternative text is a text description of an image that can be read aloud by a screen reader, an accessibility tool for visually impaired users to navigate the web.

Limit your image tag to descriptive alternative text that will be understandable to search engines, similar to the simplicity of your file names.


Conclusion
Image optimization is a strategy that involves optimizing the images on a website to make them easier for search engines to find.