Artificial intelligence: myth or reality in digital marketing?
There is a lot of talk about artificial intelligence or communication intelligence, but the truth is that a considerable number of executives and marketing managers are unaware of the advantages of including artificial intelligence in digital marketing in their companies . Others fail to get the most out of it, disqualifying the benefits they can obtain, in which case it is advisable to hire the services of experts who guarantee the optimal use of resources.
What is artificial intelligence?
It is a technological development based on algorithms that offers infinite combinations japan email list through software and that reproduce human behavior. Its applications are found in various areas, however, one of the most significant and that has benefited exponentially from its impact has been digital marketing.
Investing money and time in planning and implementing marketing strategies has a considerable impact on all companies; often the results do not correspond to the effort, capital and time invested. For this reason, artificial intelligence appears to be the best alternative that digital marketing can have, since it lightens and simplifies processes that, manually, would take a lot of time. In addition, it reduces the probability of human errors, so the results obtained will always be better.
Is artificial intelligence for me?
Undoubtedly, artificial intelligence and its application in digital marketing is for everyone. Without investment in marketing, companies and brands are doomed to failure and extinction. Allocating a percentage of human and economic resources to the development of commercial strategies for attracting, promoting, positioning and selling is one of the best decisions that can be made. However, artificial intelligence applied to digital marketing (SEO, SEM, RRSS) offers greater advantages than traditional campaigns, starting with the breadth of the market, globalization, cost reduction and efficiency.
How does the application of artificial intelligence in digital marketing benefit my company?
Some important benefits of artificial intelligence applied to digital marketing include the incorporation of chatbots that allow opening windows of direct communication with customers, offering 24/7 attention or the creation of personalized content through the study of commercial trends of users, as well as the generation of recommendations appropriate to the profile of the target, who will be able to review the list of preferences or suggestions related to their search and interests.
In fact, more and more efforts are being devoted to developing the application of artificial intelligence in digital marketing, achieving facial recognition and personalizing, as a future ambition, commercial attention and service.
In summary
• With artificial intelligence, your company or brand will be positioned based on advertising campaigns that are appropriate for the target audience and that respond in real time to market dynamics. Intelligent segmentation.
• You will provide permanent and personalized attention to your clients, generating trust and security.
• You will improve the quality of service, as you will meet the real needs and interests of the market.
• You will be able to evaluate the market, the competition and the results of your campaigns with objectivity and precision.
• You will develop strategies and make decisions that lead to the achievement of your business goals.