5 Ways to Win Over New Customers Using Inbound Marketing

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The art of digital seduction that we call Inbound Marketing is one of the most effective ways to obtain clients for life. Selling to a new client is seven times more difficult than to a regular client; but once they have gained loyalty, they come back to buy from us again and again and are capable of recommending us, which proves that we have done an excellent job from the beginning. Like any romance, at the beginning there are certain reservations and misgivings, singapore b2b leads which can only be overcome by gradually gaining the other person's trust through concrete actions.

Today you will learn five ways to win over new customers, using inbound marketing techniques : in a seductive way instead of an invasive one.

1. Publishing Blog Posts
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One of the stars of inbound marketing in almost all its stages, but one that is crucial when it comes to attracting clients. The blog posts that should be used in the first stage should be aimed at helping clients with their daily problems, in relation, transversally, to the product or service that you provide. For example, if you sell special sports shoes for runners, perhaps a topic of great interest to your potential clients is what the stretching session should be like before and after running. Offer your readers the option to subscribe to your newsletter and guide them to the next step in the inbound process.

2. Offering free Webinars


Providing expert knowledge on a topic of interest is a great way to win over new customers by connecting directly with what really interests them. Organize live webinars using one of the available platforms and publish the content. It's a non-invasive way to obtain leads and guide them through the inbound marketing funnel.

3. Providing feedback and follow-up


Although you may have a shy potential client at first who doesn't want to give you their contact information or subscribe to your newsletter, one way to show that you are interested in them and to win them over is by attending to their needs without further delay and with a lot of diligence. A brand that responds immediately is a brand that potential clients would want to trust, and usually those who ask a lot of questions are interested people who still have doubts. Make an effort to attend to your Social Networks, answer the form on your website and, if possible, add a chatbot that is capable of making the user feel attended to, to save time until you can provide them with personalized attention. This way you can gain the trust of your lead.

4. Providing free trials


Who doesn't like free trials? Although this is one of the most common techniques in traditional marketing, it actually works in inbound marketing too, if you know how to direct your efforts and provide free trials or samples to whoever is really a potential client. For example, the HubSpot platform is responsible for verifying that you are very interested in one of its tools, if you have a certain profile or position in an agency and finally if you are interested in obtaining a free tool. Without paying a cent. It is a way to get to know interested people better and to win over their clients, because when you think of an inbound marketing management tool you probably think of or want to acquire the services of the one that offered you a free service and gave you the opportunity to try it, don't you think so?

5. Stay in the conversation


Falling in love necessarily involves communicating. But how do you seduce someone if you don't speak the same language? Paying attention to the textual and graphic tone is extremely important when it comes to falling in love with new clients. Once you have defined your target audience in detail, you must carefully develop the way in which you will communicate with them. The more affinity they feel with you, the easier it will be to attract them. How can you achieve this? Perform A/B testing to help you determine the best copy or image for communications, social networks and the channels you plan in your strategy. For example, to determine what type of text is most effective in the subject of emails for your clients, choose a small population and make variations in both text and image, perform data analysis based on: email opening, clicks, interaction; and thus you will determine how to best focus your communications.

These five ways to attract new customers using inbound marketing could undoubtedly help you turn your visitors into leads, and you can continue nurturing them to ultimately build loyalty, achieving that lifelong love that we aim for with each post, webinar, form and strategy.