2. Increase your brand awareness, reap the rewards.

hoxesi8100@ · Post by **hoxesi8100@** » Sat Jan 18, 2025 6:43 am

92% of entrepreneurs have no regrets about starting their business.
61% find customers through powerful word-of-mouth referrals.
37% of entrepreneurs are targeting higher ARR in the next year.
And more trends!
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Here’s How to Fix It:
Finding customers starts with figuring out who your ideal customer is. Even with the best small business ideas, spraying and praying doesn't work for anybody — you need to ensure you’re spreading the word to the right people.

Want my two cents? Build your buyer personas to get an idea vietnam phone number material of what your target customers look like, what they do, and where they spend time online. This free guide will walk you through the process and provide customizable templates to fill out and create representations of your ideal customers.

Creating very specific templates can dramatically improve your business results. Once you’ve built your personas, you can begin creating content that caters specifically to your target demographic and share it in the channels you know they’re in with the messages you know they care about.

If your customers don't know who you are, how will they buy from you? Statistics from NerdWallet’s 2024 Small Business Report show that, in terms of small business success, 54% of SMB owners say that building an audience of loyal customers is one of the biggest challenges they face currently. This issue is likely due to a lack of strong brand awareness, which limits customer recognition, trust, and engagement with their business.

As a small brand, it can sometimes seem like today's biggest names seemed to have popped up out of nowhere. How did they become a household name? How did they grow that quickly? Can your business grow like that, too?

Of course, most of these companies’ hard work, failures, and rejections happened behind the scenes. But, there are strategies for spreading the good word about your brand and building an excellent reputation that you can start using right away.