Being given no direction isn’t a disadvantage – it’s an advantage. Without clearly set guardrails being handed to you, you’re free to figure out for yourself what’s right and what’s wrong for your brand. Sure you’ll make mistakes, but be bold – making mistakes is better than making nothing.
And if you do make a splash and garner some attention, you know you’re on the right track and you can use it as a catalyst to begin the right conversations. Eventually you’ll reach a higher level of understanding of your organisation, and you will have invested a little curiosity into making your brand better.
Use data to quantify your decisions.
Whatever you decide, make sure you’re capturing meaningful data to qatar email list 476676 contact leads better inform your decisions next time. Because without learning from your mistakes, you’re truly just making mistakes.
Setting up Google Analytics Enhanced Link Tracking within Dynamic Tag Management (DTM)
The Google Analytics In-page Analytics report allows you to see how users interact with your website visually, including where they do and don’t click. These insights are useful when looking to optimise your website layout, improve the user experience, and increase conversions.
However, where this can fall short is when the same link is present two or more times on the one page. This will mean that by default the In-page Analytics will report the same amount of clicks for all the same links that appear on a specific page. To eliminate this issue, enhanced link tracking will need to be activated.
Enhanced link tracking allows you to:
see unique data for multiple links on a page that all have the same destination
track buttons, menus and actions driven by JavaScript
see when one page element has multiple destinations.
Doing something is better than doing nothing
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