b2b video marketing stats on video format and roi

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Here’s the breakdown of their goals:

Increasing brand awareness/reaching new audiences — 52%.
Increasing online engagement — 38%.
Increasing revenue/sales — 36%.
Growing their online community/following — 33%.
Fostering relationships with their customers/increasing brand loyalty — 23%.
Improving brand sentiment — 19%.
Improving customer understanding of their products/services — 15%.
B2B brands report the most success with short-form video.
Short-form videos, such as TikTok, Instagram Reels, and YouTube Shorts, are the big winners for B2B videos.

A whopping 83% of the marketers surveyed use this format. Furthermore, the malaysia phone number material majority report the highest ROI (71%), the highest engagement (66%), and the most leads from their short-form videos (60%).


Long-form videos are the second most popular, used by 39% of marketers. Of those, 22% reported getting the highest ROI and the highest engagement from long-form videos, and 28% the most leads.

Live videos are not so popular, with only 14% saying they use them, with 6% having the highest ROI and 12% reporting the highest engagement and number of leads.

Most B2B marketers share their videos on social media.
Once you make a video, where is the best place to share it with your audience? There actually seems to be several popular options. Here’s what I learned: