In this article I will dive into YouTube and Google+ and show how the number of new visits is a benchmark for setting up a successful social media policy. Finally, an important KPI, which is not only important on social channels, but which you can make very measurable there. I continue from my article from last year , with the note that the recommendations on LinkedIn are now a thing of the past due to the recent developments on the business network.
Social media are not known for their direct conversion. With the exception of certain advertisements, in which a (new) product is recommended with a discount, you need to have a long breath when you focus your marketing on social media. Social is very suitable for increasing the name recognition of your company, brand or product.
On most channels, the number of impressions or views is registered. bahrain mobile phone number list Your message or page is brought to attention, but are people genuinely interested? The number of clicks to your website tells a lot, but not everything. That is why the percentage of new visitors from social media is an important indicator of interest from your target group. In Google Analytics, you can print an overview of the percentage of new visitors in a certain period per social medium, or for all media together. The absolute number of visits is also shown.